why video production is important to businesses

• According to Cisco, video will account for 82% of all internet traffic by 2023, highlighting the growing importance of video as a medium for businesses.

• A survey by HubSpot found that 81% of businesses use video as a marketing tool, up from 63% in 2017, showing the increasing prevalence of video production in businesses' marketing strategies.

• A report by Wyzowl found that 87% of businesses now use video as a marketing tool, up from 63% in 2017, demonstrating the growing popularity of video as a marketing medium.

• A survey by Brightcove found that 76% of consumers have watched a brand's video on social media, highlighting the importance of social media as a platform for video production.

• According to HubSpot, video marketers get 66% more qualified leads per year than those who don't use video, indicating the potential ROI of video production for businesses.

• A report by Animoto found that 93% of businesses gained a new customer as a result of a video posted on social media, demonstrating the impact of video production on customer acquisition.

• According to Vidyard, video content generates 1200% more shares than text and images combined, indicating the potential reach and impact of video production.

• A study by Eyeview found that using video on landing pages can increase conversion rates by 80%, highlighting the potential impact of video production on sales and revenue.

• A survey by Google found that 50% of internet users look for videos related to a product or service before visiting a store, indicating the growing importance of video in the customer journey.

• According to a report by Cisco, executives who use video in their communications see a 73% increase in email click-through rates, highlighting the potential benefits of video production in internal communications and employee engagement.