content is king
Video production and video content have become increasingly important to businesses in recent years, and this trend is expected to continue in 2023. With the rise of social media and the continued dominance of video platforms like YouTube, businesses that want to reach their target audience effectively need to include video content in their marketing strategies. Let's take a look at some of the statistics that highlight the importance of video production and video content to businesses in 2023.
Drives engagement and increases brand awareness.
A survey by Wyzowl found that 85% of businesses use video as a marketing tool and that 99% of those businesses plan to continue using it in 2023. The report also found that video content is highly effective at driving engagement and increasing brand awareness. For example, 94% of marketers say video has helped increase user understanding of their product or service, and 84% say it has helped them generate leads.
Boosts website traffic and conversions.
According to a report by HubSpot, including video on a landing page can increase conversions by 80%. Furthermore, a study by Eyeview found that video on a website can increase organic search traffic by 157%. This means that video content can help businesses attract more potential customers to their website and turn those visitors into paying customers.
Enhances social media presence.
A survey by Animoto found that social media videos are shared 1200% more than text and image content combined. This highlights the potential reach and impact of video content on social media platforms like Facebook, Instagram, and LinkedIn. According to a report by Hootsuite, video posts on Instagram receive 38% more engagement than image posts, and videos on LinkedIn get 20 times more shares than other types of content.
Improves customer experience.
A report by Salesforce found that 80% of customers say that video has helped them make purchasing decisions. This indicates that video content can help customers better understand a product or service, which can lead to higher customer satisfaction and loyalty.
Video content is highly versatile.
Video production is not limited to television commercials or explainer videos. Businesses can use video content in a variety of ways, such as social media ads, product demonstrations, customer testimonials, and more. According to a report by Vidyard, 87% of businesses use video as a marketing tool, and 65% of those businesses create videos in-house. This means that video production is accessible to businesses of all sizes and budgets.
In conclusion, the statistics clearly show that video production and video content are highly important to businesses in 2023. Video content drives engagement and increases brand awareness, boosts website traffic and conversions, enhances social media presence, improves customer experience, and is highly versatile. Businesses that want to stay competitive and reach their target audience effectively need to include video content in their marketing strategies.