Why animation is essential to BUSINESSes for Marketing
In today's digital world, businesses are constantly searching for innovative ways to reach their target audience and convey their message effectively.
Animation videos have emerged as a powerful tool for businesses to promote their brand and engage with their audience.
This article will discuss what animation videos are, their benefits for business marketing, and provide some statistics and facts that showcase their effectiveness.
Video is the most engaging type of content on social media
According to HubSpot, video content is the most engaging type of content on social media, with 92% of users sharing videos with others.
What is Animation Video?
Animation video is a type of video content that uses animated characters, graphics, and other visual elements to convey a message. These videos can be created using various animation techniques, including 2D animation, 3D animation, stop-motion animation, and motion graphics. Animation videos can range from short and simple explainer videos to more complex and immersive storytelling experiences.
Video is a learning tool
According to Wyzowl, 68% of consumers prefer to learn about a product or service through a short video.
Why is Animated Video essential to my business?
In today's fast-paced world, businesses need to convey their message quickly and effectively to their target audience. Animation videos provide an excellent opportunity for businesses to do so. With the rise of social media and online video consumption, animation videos have become increasingly popular among businesses of all sizes. They offer a visually appealing and engaging way to present complex ideas, products, and services to potential customers.
Increase your retain percentage
According to Insivia, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
what Types of Animation Video are there?
There are several types of animation videos that businesses can use for their marketing campaigns, including:
Explainer Videos
Explainer videos are short and simple animation videos that explain a product or service. They usually last between 30 seconds to two minutes and are an excellent way to educate potential customers about a business's offering
2D Animation Videos
2D animation videos are a type of animation that creates the illusion of movement in a two-dimensional space. In this type of animation, characters, backgrounds, and objects are created and manipulated in a two-dimensional space, with movement and actions being created by sequencing individual drawings or "frames."
Motion Graphics Videos
Motion graphics videos use animation to create visually appealing and dynamic designs. These videos are an excellent way to showcase data or statistics in a creative and engaging way.
3D Animation Videos
3D animation videos are complex and immersive animation videos that use three-dimensional computer-generated graphics to tell a story. These videos are often used for high-end marketing campaigns, such as movie trailers or video game advertisements.
A powerful conversion tool
According to Forbes, 90% of consumers say that video helps them make buying decisions.
Best Practices for Creating Animation Videos
Animation videos should be short and to the point. Keep the video under two minutes and focus on the most important message that you want to convey.
Use storytelling to create an emotional connection with your audience. A good story can help your audience understand your brand's values and why your product or service is valuable.
Use high-quality graphics and audio to make your video stand out. Poor quality graphics or audio can be distracting and take away from your message.
Add a call to action at the end of your video to encourage viewers to take action, such as visiting your website or signing up for a newsletter.
Improve Click through rate
According to HubSpot, businesses that use videos in their marketing campaigns can see an increase in their click-through rates by up to 300%.
Benefits to using Animation Video
There are several types of animation videos that businesses can use for their marketing campaigns, including:
Increased Engagement
Animation videos are visually appealing and engaging, making them an excellent way to capture the attention of potential customers. According to a study by HubSpot, video content is the most engaging type of content on social media, with 92% of users sharing videos with others.
Improved Brand Awareness
Testimonials and reviews are a powerful way to build trust and credibility with your audience. By featuring real customers and their experiences with your brand, you can demonstrate the value of your products or services in a way that is transparent and authentic.
Better Explanation of Products or Services
Animation videos are an excellent way to explain complex products or services in a simple and easy-to-understand way. By using visuals and storytelling, businesses can help potential customers understand their offering and how it can benefit them.
Increased Website Traffic
Animation videos are an excellent way to increase website traffic. By embedding videos on their website and sharing them on social media platforms, businesses can attract potential customers to their website and increase their chances of converting them into customers. According to Wyzowl, a video marketing company, businesses that use videos on their website can increase their organic search traffic by up to 157%.
Increased Conversion Rates
Animation videos can be an effective tool for converting potential customers into actual customers. By showcasing a product or service in a visually appealing and engaging way, businesses can increase their chances of converting potential customers into paying customers. According to Wyzowl, businesses that use videos in their marketing campaigns can see an increase in their conversion rates by up to 80%.
Increase your retain percentage
According to Insivia, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
Animation videos are an excellent way for businesses to promote their brand and engage with their audience.
By using animation techniques to create visually appealing and engaging videos, businesses can increase their engagement, improve their brand awareness, explain their products or services more effectively, increase their website traffic, and increase their conversion rates.
By following some best practices, such as keeping the video short and simple, using storytelling, and adding a call to action, businesses can create effective animation videos that help them achieve their marketing goals.
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