Why drone videography is essential for BUSINESSES
As the world becomes increasingly digitised, businesses are constantly seeking new ways to engage with their customers.
In the past, businesses had limited options when it came to creating high-quality visual content. Traditional videography was expensive and required specialised equipment and personnel.
One trend that has emerged in recent years is the use of drone videography to create unique and engaging content.
The advent of drone technology has opened up new opportunities for businesses to create stunning visual content that engages and captivates their audience.
In this article, we will explore what drone videography is, why it is essential for businesses marketing, and provide stats and facts to support this claim.
video content is key for consumers
According to a study by Animoto, video content is the most popular type of content among consumers, with 54% of consumers saying they want to see more video content from businesses they support.
What is Drone Videography?
Drone videography involves using an unmanned aerial vehicle (UAV) equipped with a camera to capture aerial footage. The use of drones allows for unique and dramatic camera angles that would be impossible to achieve with traditional videography. Drone videography can be used in a variety of settings, including real estate, events, and marketing.
Why is drone Video essential to my business?
The use of drone videography is expected to continue growing in popularity in the coming years. As technology advances, drones are becoming easier to use and more affordable, making them accessible to businesses of all sizes. Additionally, the demand for unique and engaging visual content is only increasing, making drone videography a valuable tool for businesses to have in their marketing arsenal.
Video Landing Pages Increase Conversion
A study by ReelSEO found that including video on a landing page can increase conversion rates by up to 80%.
what Type of Videos are drone used for?
Drone videography can be used in a variety of marketing settings.
Some examples include:
Real Estate
Real estate agents can use drone videography to showcase properties in a unique and engaging way. Aerial footage can provide a comprehensive view of a property, including the surrounding neighbourhood and nearby amenities.
Events
Drone videography can be used to capture events from a unique perspective. Aerial footage can provide a comprehensive view of the event, including the size and scope of the crowd.
Tourism
Tourism boards can use drone videography to showcase destinations and attractions in a way that is impossible to achieve with traditional videography.
drone services market is expected to reach $84.31 billion by 2027
According to a report by Grand View Research, the global drone services market is expected to reach $84.31 billion by 2027, driven by the growing demand for drones in commercial applications.
Why you should always leave it to the experts.
While drones are becoming more accessible, it is still important for businesses to work with professional drone videographers.
Professional drone videographers have the skills and equipment necessary to capture high-quality footage that showcases a business in the best possible light.
Additionally, professional drone videographers are well-versed in legal considerations and best practices for drone videography, ensuring that businesses are not putting themselves or others at risk.
drones Useage will triple by 2023
The Federal Aviation Administration (FAA) predicts that the number of commercial drones in the US will triple by 2023, reaching 823,000 drones in total.
What are the benefits to using Drones?
There are several benefits to using drone videography for your businesses marketing.
Let's take a closer look:
A Unique Perspective
Drone videography provides a unique perspective that cannot be achieved with traditional videography. Aerial footage can showcase a property or location in a way that is impossible to achieve from the ground. This unique perspective can help businesses stand out from their competition and create a lasting impression on their audience.
Increased Engagement
Visual content is more engaging than written content, and drone videography takes this to the next level. The use of aerial footage can captivate an audience and keep them engaged for longer periods of time. This increased engagement can lead to higher conversion rates and more sales for businesses.
Cost-Effective
Drone videography is often more cost-effective than traditional videography. The use of drones eliminates the need for expensive equipment and personnel, making it an affordable option for businesses of all sizes.
Brand Awareness
Creating unique and visually stunning content can help businesses build their brand and increase awareness. Drone videography can help businesses stand out in a crowded market and create a lasting impression on their audience.
Real estate listings sell 68% faster
Real estate listings with aerial imagery from drones sell 68% faster than those without, according to a study by MLS.
Drone videography is a valuable tool for businesses looking to create unique and engaging visual content.
By providing a unique perspective and increasing engagement, drone videography can help businesses stand out in a crowded market and build their brand.
Additionally, as technology advances and drones become more accessible, the demand for drone videography is only expected to grow.
video services
We specialise in a range of video production services for all size budgets
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Starting from £500
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Drone
Starting from £800
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