Why Video marketing is essential to businesses in 2023
In today's fast-paced world, businesses need to keep up with the latest marketing trends to stay ahead of the competition.
One trend that has become increasingly popular in recent years is video marketing. Video has become an essential tool for businesses to connect with their audience, increase engagement, and drive sales.
In this article, we'll explore why video marketing is essential to businesses and provide you with stats and facts to back it up.
Social media videos generate 1200% more shares than text and image content combined.
What is video marketing?
Video marketing is the use of video to promote a product, service, or brand.
It involves creating and sharing video content that is tailored to a specific audience to achieve marketing goals such as increasing brand awareness, engagement, and sales.
Why is video marketing essential to my businesses?
Video marketing has become essential to businesses because it offers a more engaging and memorable way to connect with customers.
With the rise of social media, video has become the most popular form of content, with people watching billions of hours of video each day.
By incorporating video into their marketing strategy, businesses can reach their target audience more effectively and increase engagement, brand awareness, and ultimately, sales.
Video content receives 10 times more engagement than static content.
What types of Social Media Content can I create?
There are various types of video content that businesses can create to achieve different marketing goals. Some of the most popular types of video content include:
Brand videos
Brand videos are used to tell the story of a brand, its values, and why it matters to its customers. They create an emotional connection with the audience and help build brand awareness.
PRODUCT VIDEOS
Product videos showcase a product's features, benefits, and how it works. They are a great way to educate customers and increase their interest in a product.
How-to videos
How-to videos are used to demonstrate how to use a product or service. They are great for increasing customer satisfaction and reducing support requests.
Explainer videos
Explainer videos are used to explain complex concepts, products, or services in a simple and easy-to-understand way. They are great for educating customers and increasing their understanding of a product or service.
80% of users recall a video ad they viewed in the past 30 days.
Sales and conversion rates
Including a video on a landing page can increase conversion rates by 80%.
Businesses that use video in their marketing see a 49% faster revenue growth than those that don't.
72% of businesses say video has improved their conversion rates.
Return On investment
83% of businesses say that video provides a good return on investment.
87% of video marketers say that video has increased traffic to their website.
Video marketers get 66% more qualified leads per year.
64% of consumers are more likely to buy a product online after watching a video.
WHY IS Video marketing ESSENTIAL TO MY BUSINESS?
There are several reasons why video marketing is essential to businesses and understanding their customers
Let's take a closer look:
Know your audience
To create effective video content, businesses need to understand their target audience's needs, preferences, and pain points. This allows them to create videos that resonate with their audience and increase engagement.
Keep it short and sweet
People have short attention spans, so businesses should keep their videos short and to the point. The ideal length of a marketing video is between 30 seconds to 2 minutes..
Make it visually appealing
Videos should be visually appealing, with high-quality images, clear audio, and engaging animations or graphics. This helps to capture the audience's attention and keep them engaged.
Incorporate a call to action
Every marketing video should have a clear call to action, such as "subscribe," "buy now," or "learn more." This encourages viewers to take action and move further down the sales funnel.
Videos Generate More Than 12 Times the Shares Than Text and Images Combined.
According to Wyzowl, videos generate more than 12 times the shares on social media than text and images combined. This means that live-action video can help to increase the reach of your brand and encourage more engagement from your target audience.
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